I've never liked the phrase "vendor" and try never to refer to "the client" like some dreadful 1970's comedian referring to "her indoors". At the end of the day, we're just two people doing our best to achieve a common goal and if you're really lucky sometimes you transcend the boundaries of business altogether and become great friends, like me and Nikki.
Nikki's done it all in a career that spans finance, insurance, telecommunications, retail, logistics, IT, sports & property throughout APAC. She's been on both the agency and the client side but has come to specialise in managing cross-functional teams that scale businesses by constructing bottom-up, data-driven marketing strategies.
She has a strong brand and digital background with extensive knowledge in MarTech, mobile and eCommerce. She believes brands are built on great stories that contribute to even better experiences, which is handy cuz that’s what we talked about!
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The Business of Storytelling feat. Nikki Taylor, Director of Marketing Growth Strategy APAC, UPS