THE LIST: How to grow your audience & move them to act
Inspiration for storytellers, every Friday.
Good Friday to you and welcome to all the new subscribers who have discovered The Lore thanks to the launch of our new video podcast ‘The Business of Storytelling’. Our second episode is coming out on Monday and you can watch or listen to via your preferred platform below but don’t forget to subscribe so you never miss and ep.
But what else caught my eye this week…? Read on to find out.
Neal
Read this…
Conventional wisdom states that attention spans are getting shorter so why is online content actually getting longer (and should your content in fact be longer too?). Find out in this fascinating investigation by Caroline Mimbs Nice in The Atlantic: The Internet is Being Ruined by Bloated Junk
Watch This…
Productivity guru Ali Abdaal (5.12m YouTube subs) lays out in clear and simple terms exactly what he would do if he wanted to grow an audience in 2024 and his advice is hard to argue with.
Look at this…
I and my partner in Pretty Neat Productions are on the last leg of post-production for our first ever audio drama, adapted from a best-selling horror story and featuring a full cast of international acting talent.
Audio dramas exploded during the pandemic due to restrictions on shooting and audience screen fatigue caused by #WFH, but they continue to grow and have been the basis for some highly successful TV shows like The Dropout with Amanda Seyfried and Homecoming starring Julia Roberts. Anyway, I was really excited to receive the final artwork and just wanted to share it with you.
You can keep up with Pretty Neat via our Substack too 😊
Listen to this…
Speaking of drama, in the UK a decade old miscarriage of justice was finally addressed at the highest levels of government this week thanks to the power of a great story brilliantly told.
In this case it was a four-part ITV drama called ‘Mr. Bates vs. The Post Office’, which drove both action AND the free-to-air terrestrial TV channel’s highest live and on-demand viewing rates in a decade. So, how could drama help you move your audience to act? Find out by listening to this podcast.
Do this…
Singapore Art Week kicks off today in it’s 12th edition featuring over 150 events and installations island wide. To output great content, you need to input great inspiration so get out from behind your desk and go see how much creativity is on your doorstep at https://www.artweek.sg/events.
