Have you got a seat in the C-suite?
How marketers can reclaim their voice (and their budgets) from the powers that be.
I know what you’re thinking; what kind of self-respecting so-called content marketer doesn’t send an EDM in more than a year? I’m sorry - but I promise I wasn’t up to nothin’!
In my absence from this publication I wrote over 80, weekly long form posts for my side-project Neal Moore | Pro-Human, published a short story, had an original screenplay optioned and a play commissioned. However, most excitingly and relevantly of all, I became the Managing Editor of The CMO Office, a brand new publication designed to help marketers - like you - claim your seat in the C-suite.
What’s The CMO Office?
Excellent question! The CMO Office is a weekly publication and monthly podcast from Analytic Partners, the leaders in Marketing Mix Modelling from the US who wanna go big in Asia Pacific to help marketers have more impact, on their customers AND their stakeholders. Analytic Partners wants to arm marketers with data and expertise to make better decisions and secure more budget and they asked Moore’s Lore Media to help them. So what did we do?
In Q1 2025 we created a content strategy, a budget, a whole new brand and positioning plus guidelines and templates for The CMO Office, and then built it on the world's most cutting edge content platform, Substack, with supporting channels on YouTube, TikTok, Apple Podcasts and Spotify.
In Q2 we began publishing weekly stories and hosting monthly lunches and podcasts, gaining more than 300 organic subscribers with email addresses in three months and leveraging our network to directly introduce 10 CMOs for quality face-time with Analytic Partners.
And in Q3 we’re coming out of stealth mode, honing our editorial based on the feedback so far and building our social presence with 80 short videos already in the can for YouTube, TikTok & LinkedIn.
Oh, and when I say “we” I mean me, my project manager Mia and our client Nikki Taylor, APAC Marketing & Communications Director, who had this to say.
“I partnered with Neal and his team because they take a different approach than most agencies. As marketers, we all know consistent, relevant content builds demand and fame, but we rarely execute properly due to time, cost, and setup failures. Neal's team actually delivered on this.
What made the difference wasn't just leveraging tech and AI - it was Neal's 20+ years of human experience as a journalist, film director, actor, and networker layered on top of that technology. This combination of deep creative expertise with smart efficiency hacks enabled our rapid speed to market.
The real proof? At networking events now, people consistently tell me how much they love reading and listening to The CMO Office. That speaks volumes. We went from unknown to recognized thought leaders in our space, fast. If you need a partner who executes rather than just talks strategy, Neal's team delivers."
The three of us did all this, in under six months, with zero outside help. That’s some lean startup mentality right there!
If you want to see how else we’ve helped clients including the Asian Development Bank, Akaria Natural Capital, Singlife, UNDP & UPS you can check out our Projects. But before you do, subscribe to www.the-cmo-office.com - you can thank us when you’re sitting in your own, plush, CMO corner office!
Best, N
Neal Moore | +65 8428 1560 | neal@mooreslore.com