Our AI-Powered Toolkit for Content Creators and Marketers

Unlock the power of AI in every stage of your content creation process to save time and amplify business impact.

All of us at Moore’s Lore Media love creating content #obvs. However, it has normally taken the form of long-form videos and articles. We still believe in the power of these deep dives but they are also a great source of short-form content that can be used across social media. So, this year, using our new video podcast ‘The Business of Storytelling’ as the core asset we have embarked on a much more comprehensive social strategy. Why now?  Because A.I. that’s why!

Human creativity comes first but by combining it with the efficiency of artificial intelligence we have not only saved time and money but massively multiplied our productivity. You wouldn’t believe the amount of high-quality content our tiny team of three can churn out in addition to client work. Let us show you how with this guide to our favourite A.I.-enabled creativity tools!

Design 

In October 2023, Canva took a major leap forward with the introduction of Magic Studio, a suite of AI-powered tools designed to further simplify the design process. One standout feature is Magic Design. If you're ever in need of a creative spark, just type in a phrase or a couple of words to describe what you want to see. 

Take this example where I typed "dark blue and gold classy theme for social media templates" and voila! Canva churns out eight different options, including templates for Facebook, Instagram, and Stories. Check it out below…

To ensure your designs stay consistent with your brand's aesthetic, simply click on 'BRAND' and select the brand you're working on. 

​​Creating custom graphics used to be time-consuming and costly, often requiring outsourcing to graphic designers. However, AI image-generation tools have revolutionized the landscape. 

Within Canva, you can use the Canva AI Image Generator and integrated apps DALL-E by Open AI, Imagen by Google, and Mojo AI.

Writing 

Fear of the blank page is real!  A.I. is how you conquer it but remember it is drawing from a giant pool of already existing content.  If you want your writing to sound original you have to bring an original idea to the content.  A.I. is an aid, not an artist and Chat GPT is not the only option. 

I've personally experimented with various AI writing tools such as Jasper.ai, AnyWord, Copy.ai, and ChatGPT to enhance my writing process. Each tool boasts unique strengths: 

• Jasper.ai excels in crafting long-form content.

• AnyWord and Copy.ai are effective for ad copy and social media.  

• ChatGPT showcases versatility across multiple applications. 

An added bonus is the ability to create a brand voice or profile, ensuring consistency with your brand’s personality in your content. 

These tools prove invaluable in saving time and effort, which you can use for your strategy and engagement.

Before you publish remember to fact-check any claims, remove any obviously A.I.-generated jargon, and don’t rely on any of these platforms to get your sense of humour - that has to come from you!

For further refinement of your writing, you can rely on proofreading tools such as Grammarly and WordTune. These tools not only catch grammar errors and typos but also provide suggestions to improve style, clarity, and sentence structure. 

Videos

Over 90% of businesses leveraged video as a marketing tool in 2023 but it remains time-consuming and expensive to create…or does it?  Two platforms stand out for us due to their ease of use and unparalleled accessibility: CapCut and Filmora Wondershare. Both these platforms are commonly used by influencers because of their ease of use and vast functionality at minimal cost starting from FREE, and already including some incredible A.I. additions of late!  

Our favourite functions include:

• Text-based editing

• Speech-to-text

• Text-to-video

• Text-to-speech

• Thumbnail creator

• AI copywriter 

Plus, there are a lot of video tutorials available online, allowing you to learn how to use these tools within half an hour. 

Trivia: Do know that Capcut and TikTok are owned by the same company? CapCut and TikTok work well together, so download CapCut to level up your TikTok content!

Repurposing

NEW! Just before going to print, we also discovered Opus PRO, which is an AI-driven marvel that streamlines the process of repurposing long videos into captivating clips tailored for TikTok, YouTube Shorts, Facebook and Instagram Reels. 

It is simple to use: upload your video or paste a URL from platforms like YouTube or Google Drive, select a subtitle style, choose the clip length - anything from less than 30 seconds to 15 minutes (BETA) - and Opus PRO delivers the curated content in a 9:16 aspect ratio. You can also add keywords to focus your generated clips on your preferred topic.

And there’s more - each clip comes with a title, a score, and a succinct summary, providing pointers on what draws the audience in and suggesting ways to improve your reach, such as crafting more compelling calls-to-action for the clip. 

We’ve been using Opus PRO to maximise our long-form video content, extending their impact across multiple social media platforms. It’s one of the newest platforms we’ve been using but it’s proving itself as an indispensable part of our content strategy toolkit.

Here are some of the clips that Opus PRO generated for us.

Workflow

Content management, from creation to publishing, marketing, engaging, and monitoring, is no small feat. From tracking various tasks to ensuring content longevity and repurposing possibilities, every step demands meticulous attention. 

Enter Monday.com, our go-to tool for mastering the art of workflow management, making everything easier by letting us see who's taking care of each task and where we are in the content creation journey, and it helps the team communicate better. It comes with handy features like automated processes, customisable templates, various board views (Kanban, calendar, list, files), Workdoc creation, and easy integration with different apps. 

Remember this, if given the chance to automate a part of your team’s process, seize it. Automation not only saves time but also minimizes errors, making it an essential part of optimizing your content creation workflow. 

Getting It Right

The right tools are pivotal for a smooth and effective workflow. Here are some tips to guide you in making the right decisions:

1. Get a free trial: Before committing to any tool, take advantage of free trials. This allows you to test the tool's features, user interface, and compatibility with your workflow, ensuring it aligns with your content creation needs.

2. Mix and match: Combine the strengths of different tools to enhance your content creation process. For example, you can use ChatGPT for versatile language capabilities and Jasper.ai for precision in written content. This mix-and-match approach ensures you leverage the unique strengths of each tool to achieve a well-rounded content creation strategy.

3. Keep researching and trying new tools: The landscape of content creation tools is dynamic, with new solutions emerging regularly. Experiment, read reviews, follow individuals or companies offering insights into the latest tools, and stay informed about industry trends. A proactive approach ensures your content creation process remains innovative, aligning with the evolving needs of your audience.

4. Consider integration and compatibility: Ensure the tools you choose integrate seamlessly with your existing workflow. Compatibility with other tools you use, such as project management or communication platforms, enhances efficiency. 

5. Scalability matters: As your content creation requirements grow, your tools should be able to scale with you. Choose tools that offer scalability, accommodating increased demands without compromising performance.

Remember, the right tools can significantly enhance your content creation journey, so take the time to choose wisely based on your unique needs and preferences.

Have you found our suggestions helpful? Let us know which ones you've tried or are interested in. If you have other favorite tools not mentioned here, share them with us! We're always on the lookout for cool stuff. 

Let's keep making inspiring stories together! Subscribe to The Lore and give us some love on our social media channels to be part of our storytelling journey.